User acquisition is different than marketing. Marketing focuses on getting your product out into the world. Social media posting, banner ads, tv spots, newsletters. All of these are standard marketing tactics that are effective for showcasing your brand. User acquisition on the other hand is concerned with acquiring users, increasing sales and boosting your bottom line. Additionally, a proper user acquisition strategy is an asset to your company. The data obtained through rigorous testing, analytics and optimization is something that you will be able to use and refine to increase growth and margins throughout the lifecycle of your company.
Konvursion’s core teams’ expertise is marketing and customer acquisition with deep computer science technology backgrounds. We built or leverage existing tools to automate routine functions of marketing processes.
We believe customer acquisition manager should rarely be logging into platforms or working on spreadsheets. By building best in class tools that save time and automate many routine tasks. Our focus is on building and leveling-up user acquisition programs, especially in the finance, health and entertainment verticals.
We achieve real-time campaign visibility via dashboards that enable quick decisions at the publisher or creative level. We optimize toward early-funnel events which serve as proxies to user lifetime value. At 5- or 6-figure/day spend, these things are essential.
First, we examine your current tech setup and recommend improvements. Typically this involves helping configure an attribution provider, in-app events, BI tools, marketing SDKs, and dashboards.
We've seen and implemented best-in-class technology.
Next, we setup & launch campaigns. We launch Facebook & Google quickly to learn. Then we launch performance network campaigns, as they provide predictable pricing and reliable user growth.
Creative is an important process at this stage. We can implement an efficient process or produce made-for-UA video ads for you.
Ongoing, we optimize the campaigns via a specific, repeatable process we teach you. All decisions are data driven and not based on gut feeling.
KPIs we focus on are user retention, conversion rate, CPI/CPA, and ROAS.