Hi, we're Konvursions.
We are a user acquisiton and technology agency.
We specialize in the planning, development and launch of effective ua and marketing campaigns.
We believe that being ‘full service’ in how you approach branding, a campaign, digital product, or media spend is essential. Media strategies impact ecommerce conversion rates, creative campaigns and content impact the success of media buys, and a customer experience on any website, digital product, or app needs to fit seamlessly into the customer journey. Our team brings that knowledge to every engagement, regardless of size and scope.
Take you vision from concept to launch.
Revamp and optimize your product to increase revenue and reach.
Promote and scale your product to new audiences and segments.
Help your team with user, traffic and conversion rate optimization.
Thanks to our hands-on expertise around user-acquisition challenges and data-heavy projects, we have, over the past fifteen years, developed and refined our own process, which is based on the following:
We design, develop & optimize e-commerce stores, websites, apps, and experiences that people love to use. Combining best-in-class user-experience design, development & deep end-to-end e-commerce expertise to drive results for ambitious digital-first brands. After launching sites for our work doesn't stop. We continue to work with our clients on conversion rate optimization (CRO), AB Testing, new growth feature rollouts, and creative production.
User acquisition is different than marketing. Marketing focuses on getting your product out into the world. Social media posting, banner ads, tv spots, newsletters. All of these are standard marketing tactics that are effective for showcasing your brand. User acquisition on the other hand is concerned with acquiring users, increasing sales and boosting your bottom line. Additionally, a proper user acquisition strategy is an asset to your company. The data obtained through rigorous testing, analytics and optimization is something that you will be able to use and refine to increase growth and margins throughout the lifecycle of your company.
Konvursion’s core teams’ expertise is marketing and customer acquisition with deep computer science technology backgrounds. We built or leverage existing tools to automate routine functions of marketing processes.
Our goal is to get you more customers and make you more money in a stream-lined and efficient way.
Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they take, and what's stopping them from completing your goals.
Konvursions applies CRO to your entire product funnel - from your marketing and media campaigns, to landing pages, registration, retention and sales. Using our intimate knowledge of data and user behavior, we will refine your product and maximize conversions and revenue.
What good is a fantastic product if you're only attracting a few dozen visitors a day? Our expertise in driving highly qualified traffic will help you get to the scale you need for a increased revenue, investment rounds, and continuous growth.
Every month, millions of people use our clients products.
Launched and managed social ad campaign for innovative consumer product. 50,000 leads acquired during 4 month period for pre-launch Kickstarter campaign.
Developed and launched IRONMAN + QuantumSquares collaboration. Technology included full headless landing pages that integrate with Shopify and Recharge for order processing. Launch and management of all marketing campaigns
Redeveloped company website and created custom marketing landing pages for skills-based career platform. Implemented UA/CRO technologies and scaled and managed all marketing efforts.
Konvursions helped provide excellent UA work for a few agency clients in the programmatic realm. That area of digital advertising is a bit outside of my area of expertise, and with their strategy and technical help I was able to launch several six to seven figure campaigns for clients I have in a few different verticals.— Paul Bourque - Director of Operations @ Invue Digital
We had some very ambitious and complex needs with the launch of a new product and tracking our entire user acquisition funnel. Konvursions was recommended from a colleague in the space and they were able to quickly and efficiently set up a reliable and scaleable system of processes for our campaigns. Highly recommended.— Matt Walters - Product @ Sage CRM
Nick and his team at Konvursions are invaluable partners for anyone looking to increase the effectiveness and sophistication of their digital marketing efforts. Whether you are starting from scratch or have an existing approach that you are looking to evolve, Nick has the experience and expertise to help you navigate this highly technical and often counterintuitive domain.— David Silverander - Co-Founder @ Hitch
Got a question? Want to talk about a project or working together? Schedule a 30 minute consult or fill out the form below to send us a message.
Studies show that 74 percent of marketers aren't tracking their marketing results properly. They don't know what's working and what isn't, or the number of sales they're missing.
Online marketing lets you track your customers from their first contact right through to when they convert to a buyer. Let's look at some of the benefits of having effective marketing campaign tracking in place.
One of the traps a lot of marketers fall into is assuming they know everything they need to know about their audience. This is especially true for people who have been in business for a while and have a pretty good idea of what it is their customers need.
In reality, your audience will constantly surprise you with needs and interests that you may not have considered. If you're tracking marketing campaigns effectively, you'll uncover these opportunities.
Your marketing campaign could be running on Google Ads, Facebook Ads, other social media sites, or any number of other platforms. That doesn't mean these places are the only ones your audience will find you though.
You could get referrals from other sites in your market or something you post in one of your normal channels could get shared somewhere that you never considered. By tracking your marketing campaigns, particularly the sources of traffic, you'll know from where those people are coming. If there are enough of them, that could be a good target for expanding your marketing.
Tracking your marketing campaigns also shows you what resonates with your audience and what doesn't. It could be a particular topic or certain types of content, such as video or infographics.
If you focus on what you think your audience wants, you might get some decent results from it but you could be leaving money on the table by not offering something they prefer.
You should always be testing your ads, content, formats, and anything else you can identify for potential improvement. Using good campaign tracking lets you compare the results from one experiment with another to figure out what lands best with your audience.
Your first attempt at any kind of marketing is rarely so perfect that there's no way to improve on it. You can probably improve the wording of an ad, the images you include in a blog post, the call-to-action in a lead capture form, or any other component of your campaign to get a higher conversion rate.
Tracking lets you see the effect of small (or large) changes so you can compare the before and after results.
For example, you might change the wording of the call-to-action on a lead capture page on your website. If you've set up a decent marketing automation system, you can see how many visitors land on the page, how far down the page they read, how many submit their contact information, and how many ultimately convert into paying customers.
If you want to test a different call-to-action (CTA), you can make the change on your website and track the numbers after the change goes live. Depending on how much traffic the page gets, you could have enough data within a day or two to know if the original CTA or the new one converts better.
If the new one works better, that's your new baseline. You can test another one against it or try changing another component on the page, such as an image or a headline, to see how the change affects your conversion rate.
As long as you keep good records of the results of each change, you can always go back to an earlier iteration of the page if you want to do a follow-up test.
Along the same lines as improving your conversion rate, a good tracking system can help you increase your return on investment (ROI). This can happen in a couple of ways:
Tracking your ad campaigns lets you see how changes in your ads affect the cost. Modern ad networks like Google Ads and Facebook Ads look at a range of factors to determine how much you pay per click or per view when your ad gets shown.
How much you bid is only part of the equation. If you can get a higher click-through-rate on your ad and fewer people immediately clicking back from your website after clicking an ad (known as a bounce), your per-click costs will go down. At the same time, your ad will show in the same or even a higher position in the results.
The other side of the coin for improving your ROI is to sell more so you can generate more revenue. If you can keep your marketing costs the same while converting more leads into buyers, your ROI goes up.
Tracking your audience from the point of entry into your marketing funnel through to the point where they convert into a buyer lets you measure the effects of changes at any point through the funnel. If you make changes without proper tracking, you might increase sales but you won't know what actually helped.
If you can lower your marketing costs while also increasing sales, you'll have the best of both worlds. This is how you can drive your ROI way up with consistent testing over a longer period of time.
But if you're not tracking all the steps in your marketing campaign and how different changes affect the end result, you're flying blind.
Setting up effective marketing campaign tracking isn't particularly complicated but it does take some time and knowledge of the various marketing automation tools like Google Analytics and the various ad platforms' systems.
If you're not already familiar with those tools, you'll have a bit of a learning curve ahead of you. If you'd rather focus on what your business does best and leave the marketing work to experts, Konvursions can help.
We've got a proven track record of helping clients with user acquisition, helping our clients reach hundreds of millions of people every month. Let us put our process to work for you, bringing you new customers and more sales. Get in touch with us today to find out how we can help.