Hi, we're Konvursions.
We are a user acquisiton and technology agency.
We specialize in the planning, development and launch of effective ua and marketing campaigns.
We believe that being ‘full service’ in how you approach branding, a campaign, digital product, or media spend is essential. Media strategies impact ecommerce conversion rates, creative campaigns and content impact the success of media buys, and a customer experience on any website, digital product, or app needs to fit seamlessly into the customer journey. Our team brings that knowledge to every engagement, regardless of size and scope.
Take you vision from concept to launch.
Revamp and optimize your product to increase revenue and reach.
Promote and scale your product to new audiences and segments.
Help your team with user, traffic and conversion rate optimization.
Thanks to our hands-on expertise around user-acquisition challenges and data-heavy projects, we have, over the past fifteen years, developed and refined our own process, which is based on the following:
We design, develop & optimize e-commerce stores, websites, apps, and experiences that people love to use. Combining best-in-class user-experience design, development & deep end-to-end e-commerce expertise to drive results for ambitious digital-first brands. After launching sites for our work doesn't stop. We continue to work with our clients on conversion rate optimization (CRO), AB Testing, new growth feature rollouts, and creative production.
User acquisition is different than marketing. Marketing focuses on getting your product out into the world. Social media posting, banner ads, tv spots, newsletters. All of these are standard marketing tactics that are effective for showcasing your brand. User acquisition on the other hand is concerned with acquiring users, increasing sales and boosting your bottom line. Additionally, a proper user acquisition strategy is an asset to your company. The data obtained through rigorous testing, analytics and optimization is something that you will be able to use and refine to increase growth and margins throughout the lifecycle of your company.
Konvursion’s core teams’ expertise is marketing and customer acquisition with deep computer science technology backgrounds. We built or leverage existing tools to automate routine functions of marketing processes.
Our goal is to get you more customers and make you more money in a stream-lined and efficient way.
Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise. The CRO process involves understanding how users move through your site, what actions they take, and what's stopping them from completing your goals.
Konvursions applies CRO to your entire product funnel - from your marketing and media campaigns, to landing pages, registration, retention and sales. Using our intimate knowledge of data and user behavior, we will refine your product and maximize conversions and revenue.
What good is a fantastic product if you're only attracting a few dozen visitors a day? Our expertise in driving highly qualified traffic will help you get to the scale you need for a increased revenue, investment rounds, and continuous growth.
Every month, millions of people use our clients products.
Launched and managed social ad campaign for innovative consumer product. 50,000 leads acquired during 4 month period for pre-launch Kickstarter campaign.
Developed and launched IRONMAN + QuantumSquares collaboration. Technology included full headless landing pages that integrate with Shopify and Recharge for order processing. Launch and management of all marketing campaigns
Redeveloped company website and created custom marketing landing pages for skills-based career platform. Implemented UA/CRO technologies and scaled and managed all marketing efforts.
Konvursions helped provide excellent UA work for a few agency clients in the programmatic realm. That area of digital advertising is a bit outside of my area of expertise, and with their strategy and technical help I was able to launch several six to seven figure campaigns for clients I have in a few different verticals.— Paul Bourque - Director of Operations @ Invue Digital
We had some very ambitious and complex needs with the launch of a new product and tracking our entire user acquisition funnel. Konvursions was recommended from a colleague in the space and they were able to quickly and efficiently set up a reliable and scaleable system of processes for our campaigns. Highly recommended.— Matt Walters - Product @ Sage CRM
Nick and his team at Konvursions are invaluable partners for anyone looking to increase the effectiveness and sophistication of their digital marketing efforts. Whether you are starting from scratch or have an existing approach that you are looking to evolve, Nick has the experience and expertise to help you navigate this highly technical and often counterintuitive domain.— David Silverander - Co-Founder @ Hitch
Got a question? Want to talk about a project or working together? Schedule a 30 minute consult or fill out the form below to send us a message.
Sales funnels take the monumental task of advertising and reduce it to four effective steps:
That's quite a bit of heavy lifting, but it's something that's repetitive. That's why an automated sales funnel works. You can still tailor your messages to each new lead.
Best of all, you're not toiling away at a desk, manually raising product awareness, expressing benefits, offering specs, and securing payments. Rather, you're letting technology work for your company. Here's everything you need to know about sales funnel automation.
Perhaps the greatest benefit to sales funnels is that company executives aren't stuck with basic data entry tasks when they could be crafting new ad campaigns, updating the company's website, or preparing for a trade show.
Spending time drafting endless e-mails and updating customer contact information is a waste of time when technology is smart enough to do it for us. Since we're dealing with automation and bots, the customer data is going to be gathered in a more efficient (and robust) manner. It'll also be placed in a centralized database with ready access.
Finally, just because certain systems are automated doesn't mean customers will think you're not sitting behind the screen. Based on customer interests, prior purchases, and other data, personalized e-mails can be sent out with specific product recommendations. Of course, their names will be used, maintaining that sense of camaraderie, but their desires will be specifically targeted, enabling more sales.
In 2020, brand awareness has to be focused on social media. It's where people live, whether we like it or not. There is a multitude of tools out there to help your company automate posts across social media platforms.
You can also build out your blog, making customers aware not only of your company's products but also of your knowledge in your chosen field. This, too, can be automated since you can outsource your blog writing to smart agencies with talented writers on staff.
Okay. You've caught people's eye with your social media domination and insightful blog posts. Now, how do you get them to understand how powerful your products are? Offer something free!
Your leads can enjoy a sweet sampling of your products through opt-in forms to access newsletters, free webinars, how-to videos (hello, YouTube), and other free kits and resources.
Of course, these freebies aren't exactly automated; you have to create them. But, once they're up and running, it's a matter of posting them to your website and letting the automation system decide which videos and links to send to interested parties.
Here, you'll increase the desire and personalized communication. Once someone is interested enough to select one of your company's opt-in tools, you can send them a gorgeous welcome e-mail, filled with colorful graphics and promises to receive all the latest offers, discounts, and sales alerts.
Take some time to work on your intro e-mail. Include testimonials, invites to your social media pages, a link to your latest blog post, and an "ask us anything" link. E-mail marketing is not dead in the water. Rather, it's the bridge between life in the digital ether and a flesh and bone customer.
The final stage is the transformation stage. By now, you've sent enough information your leads' way to where they're one click away from hitting "Submit Order." In this final step, your leads are watching product demos and learning about specialized offers, such as a 30-day money-back guarantee.
Did you happen to notice how integral imagery and video are in each of these steps? In the awareness step, you're bulking up your social media and blog presence. Those are rife with images and videos.
In the flaunting step, you're creating how-to videos and image-packed toolkits. In the desire step, you're sending specifically tailored e-mails that will pique your future customers' interest enough to where they're spending time on your company's site and advancing into the transformation step.
It's worth every bit of time and effort to secure high-quality (non-stock) photos for your resources and film short YouTube videos. There are plenty of ways to outsource all this, too, including your videos.
Without a doubt, automation is the way to go. Again, why spend time doing data entry on new e-mail addresses and recent purchases? Let the bots do it for you. However, when you're ready to release the bots and send out crafty e-mails, you need to have the resources already prepared.
Sure, there's a bit of a preparation period in terms of blog posts and videos. But, that's not lost time. Once those resources are created, you can rapid-fire them out to anyone who'll listen! We kid, to anyone who's knocking on your website's door.
How about this. What if you used your knowledge for the important things like how-tos and instructional videos and we used our sales knowledge to build an automated sales funnel for you?
Here at Konvursions, we compile metric tons of technical savvy, marketing chops, and micro-focused data to boost companies' user acquisition strategies.
Once the marketing tools are in place, we pound the virtual pavement to help you acquire more customers, increase sales, and surge your bottom line. Allow us to put all the right systems into play for you today.